Australian natural health brand Blackmores newest to join growing list of health brand merchants on Qoo10, Singapore’s largest e-tailer
Among the list: regional and international players Kinohimitsu, NANO JAPAN, BRANDS, New Moon & Emperor Brand
Australia’s leading natural health brand, Blackmores, has launched its e-store (http://www.qoo10.sg/shop/Blackmores) on Qoo10, offering a holistic range of health supplements such as multi-vitamins, probiotics, Omega-3, CoQ10, evening primrose oil and glucosamine.
Founded by Maurice Blackmore in 1938, Blackmores became Australia’s first health food store, situated in Brisbane. With a retail presence in Singapore, the brand recently decided to capitalise on online sales channels to gain much-needed leverage in the crowded health supplement industry.
The brand isn’t alone in its shift to online sales channels – industry stalwarts in Singapore like BRANDS & New Moon are raking in five-figure sales every month on Qoo10. In particular, local retailer Emperor Brand, which has more than 100 products listed on Qoo10 including bird’s nest, abalone, chicken essence and other Chinese herbal products are recording six-figures in sales every month.
“The clear advantage of online marketplaces, in particular Qoo10, is that we have a large and loyal user base which is accustomed to shopping online. This helps to level the playing field between veteran and new industry players, which may not be able to afford to maintain a prominent physical retail presence in Singapore,” said James Lin, Public Relations Manager for Qoo10 Singapore.
Distributors of Japanese health supplements NANO Japan and Kinohimitsu have also embraced Qoo10’s online marketplace as part of a sound multi-channel retail strategy.
NANO Japan, which currently sells four products on Qoo10 including its popular line of Hyaluron Collagen and Royal Jelly, makes six-figures sales every month.
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