BIG BOX, Singapore’s largest Warehouse Retail Mall, has set up an online shop on Qoo10, Singapore’s largest e-tailer with more than 2 million registered members.
A seamless one-stop shopping destination with its “From Factory to Store Front” business concept, BIG BOX aims to provide value to consumers by offering quality products from around the world at the lowest possible prices to all of its shoppers.
BIG BOX’s e-shop on Qoo10 (http://www.qoo10.sg/shop/bigbox) offers an initial range of more than 200 products from various categories such as furniture, home appliances, beauty, food and beverage products which is less than 0.5% of BIG BOX’s current range of products on display at its physical offline store located at Jurong East.
Chairman and Chief Executive Officer of TTI – BIG BOX’s majority shareholder, Mr. Sng Sze Hiang, said “We were really excited by the positive response received from online shoppers who placed thousands of orders through our initial range of display at BIG BOX’s e-shop on Qoo10. This will help BIG BOX take a strong root in the e-commerce platform, enabling it to expand its range of online display to at least 10% of its existing range of offline displays in the near term. By featuring our products in a powerful platform like Qoo10, we are not only able to reach out to all potential online customers in Singapore but also increase BIG BOX’s e-presence and ultimately double our online sales. Most importantly, the alliance formed with Qoo10 will provide a seamless O2O business solutions for both the online portal (Qoo10) and offline physical store (BIG BOX), which will lead both partners to a greater height. What is unique about this collaboration is that all purchases made on the e-shop are Click-&-Collect transactions. Whereby customers make their purchases online to snag better savings on products and collect them in-store at a designated collection point within BIG BOX.
“It is all about providing maximum convenience to customers” said Mr Sng. “Singapore being a cosmopolitan city with multi-racial shoppers with fast-paced lifestyle, the need to provide comprehensive range of products, and maximum conveniences to meet the various customers’ demand has been increasing. With the comprehensive wide range of products display at the offline store, we can easily increase the range of online display at our e-shop over the time. Most importantly, by bringing BIG BOX to the customers at the click of a button through the Click-&-Collect programme, we can provide time-saving and maximum convenience for city shoppers with very fast-paced lifestyle – customers can shop with ease and collect their purchases at BIG BOX at their own leisure time and conveniences. No rush & more flexibility for the customers indeed! ”
Country Manager of Qoo10 Singapore, Mr Hyun Wook Cho, said “The physical retail landscape in Singapore is highly competitive and the Click-&-Collect approach can help brick-and-mortar merchants reach an untapped base of online consumers. This way, retailers can help drive better awareness and sales for their brands, products and services.”
BIG BOX is on a drive to ramp up its e-commerce offerings in the coming year, aiming to list more than 5,000 products and double its annual sales by end of the year. In the coming months, it also plans to make island wide home delivery an additional option for Qoo10 members.
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