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Qoo10, the No. 1 Singapore-based e-commerce platform and largest blogshop fashion marketplace in Singapore. recently held the inaugural Blogshop Heroines runway show on 27 June 2014 at the Butter Factory.
Showcasing and celebrating the best of blogshop fashion, we presented a lineup of 40 wardrobe staples and funky getups, ranging from eye-popping motifs and colourful geometrics to elegant florals on a backdrop of pastel palettes.
More than 200 guests attended the vibrant event featuring outfits from five local blogshop labels (Label Dibs, Topazette, Glam & Mod, Flaunt.cc and Karl Rosenfield) and runway appearances by Asia's Next Top Model Cycle 1 alums, Kyla Tan and Rachel Erasmus.
“Fashion is Qoo10’s most popular product category. Singapore isn’t usually associated with fashion but there is a thriving blogshop industry which has its fingers on the pulse of fashion trends and blossomed without much support. That’s why we came up with the Blogshop Heroines show, to celebrate how far these blogshop owners have come.”, said Hyun Wook Cho, Country Manager of Qoo10 Singapore.
“Blogshop fashion is usually perceived as monotonous, executive fashion – all lace, florals and mono-coloured creations. With this fashion show, we wanted to present a versatile mix of sartorial options that offers something for everyone. Quite a lot of time was spent understanding each label’s essence and carefully curating the looks, to bring out the story and inspiration behind each blogshop’s apparel.“, said James Lin, Senior Public Relations Executive of Qoo10 Singapore.
As part of the Blogshop Heroines campaign, we have created a dedicated landing page (http://www.Qoo10.sg/Glamazon) to house a special ‘Shop the Runway Look’ section, where you can buy the looks straight off the runway.
From 27 June – 11 July, you can stand to win $100 credit by participating in the ‘Snap & Win’ social media contest. All you have to do is share your #OOTD with the hashtag #BlogshopHeroines on Facebook, Twitter or Instagram to participate. 5 sets of $100 credit are up for grabs!
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