As tech-savvy consumers embrace the convenience of shopping from home
With the Lunar New Year season approaching, many families will once again make their way to Chinatown for some last-minute shopping and to bask in the festive mood.
Some, however, have chosen to eschew the long-held tradition and crowded night market by shopping online from the comfort of their homes. The convenience of browsing through a multitude of products and having purchases delivered to their doorstep has made online shopping a hit with tech-savvy consumers here.
Public relations manager, James Lin, 28, says “I really disliked squeezing through the crowds at Chinatown and having to lug my purchases back home afterwards. Since my family buys the same products every year, online shopping is more convenient and saves time.”
According to PayPal, the size of Singapore’s online shopping market is forecasted to have reached S$4.4 billion in 2015.
Goods in demand during the Lunar New Year season, such as frozen seafood, traditional snacks, cheongsams, spring cleaning tools and cooking pans typically see a marked increase in sales.
Qoo10, the leading e-marketplace in Singapore, is banking on this trend. Catering to more than 2.2 million members in Singapore, Qoo10 has an extensive catalogue of goods and services across seven broad categories.
For the Lunar New Year season, Zaobao Online is collaborating with the e-marketplace to promote the platform’s festive range of sweet treats, furniture and household appliances on an online shopping microsite powered by Qoo10 (http://www.qoo10.sg/ZShop).
Ms Han Yong May, Digital Editor of SPH Chinese Media Group Digital Editor cum Associate Editor of Lianhe Zaobao, said, “The lunar new year is the most important festival for the readers and audience of Chinese media. The setting up of Z-Shop on this microsite also marks our foray into e-commerce.
Together with the delivery of content through integration of words, graphics and videos, this microsite will be a source of interesting ideas and useful information for online users as we usher in the year of Monkey.”
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