Another feather in the cap for the e-commerce platform named Best Online Retailer in AsiaOne People’s Choice Awards 2015
E-commerce platform Qoo10 has been named one of the top ten brands with the best brand image in Singapore – it is the only online retailer to make the cut. The e-marketplace had the fourth most positive brand image1 in Singapore with a score of 34.9, trailing behind Singapore Airlines, the Apple iPhone and Whatsapp mobile app respectively.
Conducted in 2015 by Hong Kong-based market research firm YouGov, BrandIndex Buzz surveyed 200 respondents daily about the perceived image of 259 local and global brands. The respondents were then asked to give a score between -100 to 100 to indicate if they heard anything negative or positive about the respective brands in the previous two weeks.
In a separate survey2 conducted recently by Singapore Polytechnic’s Diploma in Media & Communication students, 816 respondents aged 15 to 35 picked Qoo10 as the most popular online retailer among respondents, with 52.1% of respondents citing it as a retailer they have shopped at.
Celebrating its 5th anniversary in Singapore this year, the e-commerce platform has found a winning formula with a seemingly endless catalogue of products across 7 broad categories, appealing to young and tech savvy shoppers. Popular items purchased on the platform include fashion apparel, beauty products, digital devices and health supplements. Qoo10 has more than 2 million users and on average, 50,000 – 60,000 orders are made daily.
Last year, it clinched the inaugural “Best Online Retailer” award3 at the AsiaOne People’s Choice Awards – a new award category introduced to reflect changes in consumer trends.
Mr Hyun Wook Cho, Country Manager for Qoo10 Singapore, said: “Online shopping has really taken off in recent years and we are encouraged to hear that consumers have a great experience shopping on our platform. In the coming year, we are looking to improve our service offerings to bring an even wider smile to our customers.”
1. “SIA tops YouGov brand perception survey for Singapore” http://www.mumbrella.asia/2016/01/singapore-airlines-tops-yougov-brand-perception-survey-for-singapore/
2. “Singaporean youth prefer affordability over quality: Survey”
3. “Qoo10 named best online retailer at AsiaOne PCA 2015” http://women.asiaone.com/women/shopping/qoo10-named-best-online-retailer-asiaone-pca-2015
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