Another feather in the cap for the e-commerce platform named Best Online Retailer in AsiaOne People’s Choice Awards 2015
E-commerce platform Qoo10 has been named one of the top ten brands with the best brand image in Singapore – it is the only online retailer to make the cut. The e-marketplace had the fourth most positive brand image1 in Singapore with a score of 34.9, trailing behind Singapore Airlines, the Apple iPhone and Whatsapp mobile app respectively. Conducted in 2015 by Hong Kong-based market research firm YouGov, BrandIndex Buzz surveyed 200 respondents daily about the perceived image of 259 local and global brands. The respondents were then asked to give a score between -100 to 100 to indicate if they heard anything negative or positive about the respective brands in the previous two weeks. In a separate survey2 conducted recently by Singapore Polytechnic’s Diploma in Media & Communication students, 816 respondents aged 15 to 35 picked Qoo10 as the most popular online retailer among respondents, with 52.1% of respondents citing it as a retailer they have shopped at. Celebrating its 5th anniversary in Singapore this year, the e-commerce platform has found a winning formula with a seemingly endless catalogue of products across 7 broad categories, appealing to young and tech savvy shoppers. Popular items purchased on the platform include fashion apparel, beauty products, digital devices and health supplements. Qoo10 has more than 2 million users and on average, 50,000 – 60,000 orders are made daily. Last year, it clinched the inaugural “Best Online Retailer” award3 at the AsiaOne People’s Choice Awards – a new award category introduced to reflect changes in consumer trends. Mr Hyun Wook Cho, Country Manager for Qoo10 Singapore, said: “Online shopping has really taken off in recent years and we are encouraged to hear that consumers have a great experience shopping on our platform. In the coming year, we are looking to improve our service offerings to bring an even wider smile to our customers.” ________________________________________________________________________________ 1. “SIA tops YouGov brand perception survey for Singapore” http://www.mumbrella.asia/2016/01/singapore-airlines-tops-yougov-brand-perception-survey-for-singapore/ 2. “Singaporean youth prefer affordability over quality: Survey” 3. “Qoo10 named best online retailer at AsiaOne PCA 2015” http://women.asiaone.com/women/shopping/qoo10-named-best-online-retailer-asiaone-pca-2015
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