Qoo10 is proud to be the online platform partner of Taiwanese fast fashion group Toki Choi (東京著衣). With the addition of the popular apparel maker’s four labels (Tokyo Fashion, MAYUKI, YOCO and VOYYA), users of the No. 1 Singapore-based e-commerce platform now have more fashion options to choose from.
Established in 2004, Toki Choi is dedicated to provide high quality, trendy and affordable apparel, with four product collections to suit women of different age groups. With apparel priced between SGD$10 and SGD$40, the four collections offer a wide range of comfortable, feminine and stylish designs in tune with current fashion trends.
The brand has three retail stores in Taiwan, including its Shilin flagship store, and 10 online stores. With a loyal base numbering one million customers, Toki Choi also ships internationally to over 25 countries in the world, including United States, United Kingdom, France, Switzerland, Sweden, Germany, Australia, Canada, Japan and Hong Kong.
Check out the offerings from the four labels below and visit the Toki Choi mini-shop here: http://www.qoo10.sg/shop/TokiChoi
(i) Tokyo Fashion
Targeted at women aged 18 and above, the fun and funky line of diverse styles appeal to the young and kawaii at heart. The range of Japanese-inspired pop fashion includes polka dotted carryalls, miniskirts with matching leggings and striped tees with contrast pockets. Or go for punk with acid washed jeans, frilly spaghetti tops and funky prints (moustaches and all).
MAYUKI is for the fashionable and sophisticated career woman, emphasising on minimalist details with a tinge of playfulness. Best worn on casual Fridays, lace jackets, bow-collared chiffon shirts and floral Capri pants make for a contemporary look and feel. Or exude your individuality with baroque style top and harem pants.
The YOCO woman is romantically feminine, with a soft spot for frills, pleats and laces. Chiffon and embroidered lace are the fabrics of choice, emphasizing the delicateness of the textures and designs with muted pastel tones. Sheer chiffon tops with Peter Pan collars are matched with pleated maxi skirts to exude a Japanese aesthetic.
VOYYA offers casual wear with comfort as a priority. Utilising soft cotton to bring about a sense of intimacy, the label’s apparel feels like your second skin. Basics and loungewear are infused with interesting details such as ruffled hems and puffed sleeves.
This Mid-Autumn season, surprise your family and loved ones with new and delectable mooncake flavours available on Qoo10.
Pamper yourself with Bird’s Nest mooncakes from Hong Kong’s Wing Wah Cake Shop and enjoy a bird’s nest buffet of six exciting flavours - coconut milk, custard and sweet potato, maple syrup and mocca, rock sugar and pandan, honey and green tea, and mango puree. Durian and mooncake lovers get the best of both worlds with creamy D24 durian mooncakes from durian specialist Lele Durian, guaranteed to satisfy the taste buds of every connoisseur.
For Muslim friends in the month of Hari Raya Haji, Halal mooncakes from Bake Mission and Ogilvye Café Gelato are a good gift for sharing bite-sized pieces of Chinese culture. Concocted by Bake Mission’s chef Bruce Lei, the Wu Gu Feng white butter skin mooncakes are filled with lotus paste and macadamia bits for a burst of traditional flavour. Ogilvye Café Gelato offers snow skin mooncakes encasing mango, chocolate, pistachio and durian gelato.
A healthier option for weight watchers is the pure sugarless mooncake by Kia Hiang Restaurant. Suitable for diabetics, the mooncakes are cooked with peanut oil and do not contain any pork or lard.
If you think blogshop fashion is all about mono-coloured lace dresses, here’s something to change your mind. Check out our list of trendy staples for every wardrobe from online blogshops.
1. Collegiate Chic
Collegiate jackets and varsity tees are in trend – pair them with well-worn denim for the too-cool-for-school look!
2. Geometric Eccentric
If you like pop art, you’ll love outfits featuring geometric patterns. Showcase your individual sense of style with cubism-inspired pieces and Aztec prints.
3. Graphic Prints & Motifs
Graphic prints are a great way to make a fashion statement while you check out hipster cafes.
4. Flower Power
Florals are everywhere but you can stand out from the crowd with unique pieces which feature complex patterns and prints.
5. Stripes Aplenty
Stripes are a stylish and classic wardrobe staple. Pair them off with cardigans and basics like the boyfriend tee for a touch of insouciance.
Like what you see? Check out the outfits on http://www.qoo10.sg/glamazon
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