Qoo10 is proud to be the online platform partner of Taiwanese fast fashion group Toki Choi (東京著衣). With the addition of the popular apparel maker’s four labels (Tokyo Fashion, MAYUKI, YOCO and VOYYA), users of the No. 1 Singapore-based e-commerce platform now have more fashion options to choose from.
Established in 2004, Toki Choi is dedicated to provide high quality, trendy and affordable apparel, with four product collections to suit women of different age groups. With apparel priced between SGD$10 and SGD$40, the four collections offer a wide range of comfortable, feminine and stylish designs in tune with current fashion trends.
The brand has three retail stores in Taiwan, including its Shilin flagship store, and 10 online stores. With a loyal base numbering one million customers, Toki Choi also ships internationally to over 25 countries in the world, including United States, United Kingdom, France, Switzerland, Sweden, Germany, Australia, Canada, Japan and Hong Kong.
Check out the offerings from the four labels below and visit the Toki Choi mini-shop here: http://www.qoo10.sg/shop/TokiChoi
(i) Tokyo Fashion
Targeted at women aged 18 and above, the fun and funky line of diverse styles appeal to the young and kawaii at heart. The range of Japanese-inspired pop fashion includes polka dotted carryalls, miniskirts with matching leggings and striped tees with contrast pockets. Or go for punk with acid washed jeans, frilly spaghetti tops and funky prints (moustaches and all).
MAYUKI is for the fashionable and sophisticated career woman, emphasising on minimalist details with a tinge of playfulness. Best worn on casual Fridays, lace jackets, bow-collared chiffon shirts and floral Capri pants make for a contemporary look and feel. Or exude your individuality with baroque style top and harem pants.
The YOCO woman is romantically feminine, with a soft spot for frills, pleats and laces. Chiffon and embroidered lace are the fabrics of choice, emphasizing the delicateness of the textures and designs with muted pastel tones. Sheer chiffon tops with Peter Pan collars are matched with pleated maxi skirts to exude a Japanese aesthetic.
VOYYA offers casual wear with comfort as a priority. Utilising soft cotton to bring about a sense of intimacy, the label’s apparel feels like your second skin. Basics and loungewear are infused with interesting details such as ruffled hems and puffed sleeves.
If you think blogshop fashion is all about mono-coloured lace dresses, here’s something to change your mind. Check out our list of trendy staples for every wardrobe from online blogshops.
1. Collegiate Chic
Collegiate jackets and varsity tees are in trend – pair them with well-worn denim for the too-cool-for-school look!
2. Geometric Eccentric
If you like pop art, you’ll love outfits featuring geometric patterns. Showcase your individual sense of style with cubism-inspired pieces and Aztec prints.
3. Graphic Prints & Motifs
Graphic prints are a great way to make a fashion statement while you check out hipster cafes.
4. Flower Power
Florals are everywhere but you can stand out from the crowd with unique pieces which feature complex patterns and prints.
5. Stripes Aplenty
Stripes are a stylish and classic wardrobe staple. Pair them off with cardigans and basics like the boyfriend tee for a touch of insouciance.
Like what you see? Check out the outfits on http://www.qoo10.sg/glamazon
With the Lunar New Year season just around the corner, the annual frenzy to buy new clothes is back.
If you’re thinking of donning a casual dress like last year’s get-up, why not take the opportunity to dress up in style? Cheongsam Style, to be exact.
The Cheongsam, known as Qipao in Mandarin, is a traditional Chinese costume created in Shanghai for upper class socialites in the 1920s.
Its body-hugging form cuts a sharp hourglass silhouette for the wearer, accentuating the bosom and hips while projecting a svelte waist. The elegant gown with varying motifs has remained a popular icon of Chinese culture and has evolved over time as new fashion trends emerge.
Here at Qoo10, we’ve compiled a list of Cheongsam styles for you to look Chinoiserie chic:
1. Traditional Styles
Stick to the traditional Cheongsam, which is usually solid coloured with minimalist Oriental button details, or choose a checkered cheongsam for that vintage feel.
Floral motifs evoke a sense of feminine elegance - a staple for every wardrobe.
3. Modern Twists
From shimmery fabrics to leopard print motifs, these snazzy modern cheongsams add a little BOOMZ to your style.
Click on the buttons below to go to our selected Qoo10 mini-shops for your dose of Cheongsam Style:
Ombre and dip dye have always been the trend in this fashion season. Ever fancy doing up your hair like this?
Well, fact is we do.
Bleaching your hair is easy but maintaining takes a lot of effort. With the
La Riche Directions Semi Permanent Hair Dye, you can change your hair color anytime, anywhere.
Use it to create the ombre effect while covering the black roots growing out from your blonde hair. It works best on bleached hair, yet does not damage it further!
La Riche Directions Semi Permanent Hair Dye is said to condition your hair, not damaging it. And it wears off every 4-10 weeks so you get to change the colors any time you like!
It's so easy to use, no mixing required. Just apply it on your hair!
Here're the colours available! Get one from Qoo10 and start trying :)
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