190 products by 40 established merchants on sale in one-day online extravaganza
Doing some last-minute shopping for the Lunar New Year?
E-marketplace Qoo10 is holding a one-day festive online sale (http://qoo10.sg/sp/3554) on 26 January 2016, with up to 85% discount off popular Lunar New Year treats such as bak kwa, mandarin oranges, frozen seafood, steamboat delights, abalone, pen cai, pineapple tarts and love letters snacks.
A curated list of more than 40 established merchants are participating in the Qoo10 CNY Food Expo 2016, including Fragrance Foods, Big Box, Kuriya Japanese Market, CP Foods, Dodo, CS Tay, DoDo, AllBig, Saybons, Emperor Brand and New Moon.
Flash sales will also take place every two hours, unveiling unbeatable deals which are available for a limited time. Snag freebies such as a WMF Casserole pot and Takahi Electric Crockery pot when you purchase selected items from New Moon and Emperor Brand.
Another feather in the cap for the e-commerce platform named Best Online Retailer in AsiaOne People’s Choice Awards 2015
E-commerce platform Qoo10 has been named one of the top ten brands with the best brand image in Singapore – it is the only online retailer to make the cut. The e-marketplace had the fourth most positive brand image1 in Singapore with a score of 34.9, trailing behind Singapore Airlines, the Apple iPhone and Whatsapp mobile app respectively.
Conducted in 2015 by Hong Kong-based market research firm YouGov, BrandIndex Buzz surveyed 200 respondents daily about the perceived image of 259 local and global brands. The respondents were then asked to give a score between -100 to 100 to indicate if they heard anything negative or positive about the respective brands in the previous two weeks.
In a separate survey2 conducted recently by Singapore Polytechnic’s Diploma in Media & Communication students, 816 respondents aged 15 to 35 picked Qoo10 as the most popular online retailer among respondents, with 52.1% of respondents citing it as a retailer they have shopped at.
Celebrating its 5th anniversary in Singapore this year, the e-commerce platform has found a winning formula with a seemingly endless catalogue of products across 7 broad categories, appealing to young and tech savvy shoppers. Popular items purchased on the platform include fashion apparel, beauty products, digital devices and health supplements. Qoo10 has more than 2 million users and on average, 50,000 – 60,000 orders are made daily.
Last year, it clinched the inaugural “Best Online Retailer” award3 at the AsiaOne People’s Choice Awards – a new award category introduced to reflect changes in consumer trends.
Mr Hyun Wook Cho, Country Manager for Qoo10 Singapore, said: “Online shopping has really taken off in recent years and we are encouraged to hear that consumers have a great experience shopping on our platform. In the coming year, we are looking to improve our service offerings to bring an even wider smile to our customers.”
1. “SIA tops YouGov brand perception survey for Singapore” http://www.mumbrella.asia/2016/01/singapore-airlines-tops-yougov-brand-perception-survey-for-singapore/
2. “Singaporean youth prefer affordability over quality: Survey”
3. “Qoo10 named best online retailer at AsiaOne PCA 2015” http://women.asiaone.com/women/shopping/qoo10-named-best-online-retailer-asiaone-pca-2015
Australian natural health brand Blackmores newest to join growing list of health brand merchants on Qoo10, Singapore’s largest e-tailer
Among the list: regional and international players Kinohimitsu, NANO JAPAN, BRANDS, New Moon & Emperor Brand
Australia’s leading natural health brand, Blackmores, has launched its e-store (http://www.qoo10.sg/shop/Blackmores) on Qoo10, offering a holistic range of health supplements such as multi-vitamins, probiotics, Omega-3, CoQ10, evening primrose oil and glucosamine.
Founded by Maurice Blackmore in 1938, Blackmores became Australia’s first health food store, situated in Brisbane. With a retail presence in Singapore, the brand recently decided to capitalise on online sales channels to gain much-needed leverage in the crowded health supplement industry.
The brand isn’t alone in its shift to online sales channels – industry stalwarts in Singapore like BRANDS & New Moon are raking in five-figure sales every month on Qoo10. In particular, local retailer Emperor Brand, which has more than 100 products listed on Qoo10 including bird’s nest, abalone, chicken essence and other Chinese herbal products are recording six-figures in sales every month.
“The clear advantage of online marketplaces, in particular Qoo10, is that we have a large and loyal user base which is accustomed to shopping online. This helps to level the playing field between veteran and new industry players, which may not be able to afford to maintain a prominent physical retail presence in Singapore,” said James Lin, Public Relations Manager for Qoo10 Singapore.
Distributors of Japanese health supplements NANO Japan and Kinohimitsu have also embraced Qoo10’s online marketplace as part of a sound multi-channel retail strategy.
NANO Japan, which currently sells four products on Qoo10 including its popular line of Hyaluron Collagen and Royal Jelly, makes six-figures sales every month.
KODZ, a clothing line collaboration between Taiwan fashion house Toki Choi and CatWalk Modeling Agency, has launched its Lunar New Year collection exclusively in Singapore on Qoo10.sg, Singapore’s No. 1 e-commerce platform with 2.2 million members.
The 20-piece line comes in hues of red and pink and comprises of versatile pieces like blouses, skater dresses, crop tops, cardigans, overcoats and sweaters. The easy-to-match pieces are ideal for both celebrations and daily wear.
Silhouettes are kept slim cut and embroidery details are added in to give an aura of feminine playfulness and charm. From floral to Aztec, express your personality with unique prints that catch the eye with understated elegance.
Established in 2014, KODZ aims to create luxurious yet affordable apparel for the discerning fashionista. Every small detail matters - each piece is crafted with excellent workmanship after thorough research and product development.
KODZ recently worked with Samsung and SINTEX to further push its boundaries – meshing fashion with technology, defying all notions of what fashion is thought to be. To invigorate the collections, new styles are introduced weekly.
“We are excited to retail our collections on Qoo10 because they have a growing member base of young females who believe in expressing their own unique individuality through fashion. KODZ fashion is about exquisite apparel which look good on you anywhere, from the runway to high street,” said Yan Ng, Regional Operations Manager for KODZ Southeast Asia.
As tech-savvy consumers embrace the convenience of shopping from home
With the Lunar New Year season approaching, many families will once again make their way to Chinatown for some last-minute shopping and to bask in the festive mood.
Some, however, have chosen to eschew the long-held tradition and crowded night market by shopping online from the comfort of their homes. The convenience of browsing through a multitude of products and having purchases delivered to their doorstep has made online shopping a hit with tech-savvy consumers here.
Public relations manager, James Lin, 28, says “I really disliked squeezing through the crowds at Chinatown and having to lug my purchases back home afterwards. Since my family buys the same products every year, online shopping is more convenient and saves time.”
According to PayPal, the size of Singapore’s online shopping market is forecasted to have reached S$4.4 billion in 2015.
Goods in demand during the Lunar New Year season, such as frozen seafood, traditional snacks, cheongsams, spring cleaning tools and cooking pans typically see a marked increase in sales.
Qoo10, the leading e-marketplace in Singapore, is banking on this trend. Catering to more than 2.2 million members in Singapore, Qoo10 has an extensive catalogue of goods and services across seven broad categories.
For the Lunar New Year season, Zaobao Online is collaborating with the e-marketplace to promote the platform’s festive range of sweet treats, furniture and household appliances on an online shopping microsite powered by Qoo10 (http://www.qoo10.sg/ZShop).
Ms Han Yong May, Digital Editor of SPH Chinese Media Group Digital Editor cum Associate Editor of Lianhe Zaobao, said, “The lunar new year is the most important festival for the readers and audience of Chinese media. The setting up of Z-Shop on this microsite also marks our foray into e-commerce.
Together with the delivery of content through integration of words, graphics and videos, this microsite will be a source of interesting ideas and useful information for online users as we usher in the year of Monkey.”
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